ASICS is an acronym for “Anima San in Corpore Sano” – “for the sound mind in the sound body.” ASICS was founded in 1949 by Kihachiro Onitsuka in Japan. Onitsuka had a particular goal in sight: to motivate the youth and show new perspectives through sport. For him, sport did not only have a positive effect on the body but also contributed to the understanding of different cultures.The success of the ASICS shoes came in 1951 when an athlete won the Boston Marathon while wearing the ASICS TIGER. The introduction of the first Onitsuka basketball shoe was also revolutionary. Inspired by the suction cups of the squid, Onitsuka created a sole which allowed for better ground contact. It is Onitsuka’s special concern to equip sportsmen and sports enthusiasts as best as possible with ASICS, and to ensure their maintaining a sound body and mind.ASICS places great importance on research and development, and therefore ASICS sports shoes are always intelligent, highly functional and attractive. Whether running, walking, indoor, tennis, soccer or hockey shoes, at ASICS everybody will find the suitable shoe for their type of sport.The ASICS shoes are of course not only suitable for sport. The fashionable shoes from Japan can also skilfully be combined with any outfit in the Streetwear style. ASICS – sports shoes with tradition.

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